We are a cruelty-free and sustainable pret-a- porter fashion label. All of our clothing is produced in Bogota, Colombia and as a socially conscious fashion brand, we focus on maintaining a responsible modern supply chain and responsibility for sustainability. This way we can control fair trade standards and just working conditions and reduce waste in production. All of our materials are ethically sourced .
Our mission is to bring conscious fashion to fashion forward consumers and change their perception of sustainable fashion. We are a team that strives to create high end designs with the best quality materials in an honest and transparent way.
Our goal is to make the consumer feel part of our family and our brand DNA and to work together to create sustainable synergy. We want Dauntless to be the new way of thinking and consuming. Behind our staple garments is a brand story that embodies determination, honesty, fair trade, transparency, love and kindness.
All of our team is made up solely of amazing woman that want to create change. Our production artists are women heads of households. Dauntless is employed solely by women and where we focus on supporting women’s empowerment and equal pay.
Our Production Values & Mindset
Setting Industry Standards
All of our production takes place in the vibrant city of Bogota, Colombia, where we maintain and are proud of our responsible modern supply chain. We enforce reduction of paper waste in pattern making as well as in our cutting process of our fabrics. We only produce upon demand and do not carry large amounts of inventory that could potentially end up in waste. We employ women who are heads of households and support their families while utilizing fair trade standards. All of our team members share our brand philosophy and are a key part of the Dauntless’ family.
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Products Made
Satisfying customers worldwide and growing
Our Mindful Packaging
Our Packaging
We are paper free in all of our packaging and don’t ship with any paper receipts! We have created a partnership with Better Packaging Co. and are part of their Better Friends initiative! We use their reusable and compostable flyers that help reduce waste in packaging! Our flyers compost in just weeks, making us carbon neutral. We try to reduce our paper waste in all aspects. Our hang-tags are made from recycled paper. Our garments are packed and delivered in a reusable tote bag. #usemeforanythingforever #beconscious
Materials & Sustainable Ideals
Sustainability
We enforce reduction of paper waste in pattern making as well as in our cutting process of our fabrics. We only produce upon demand and do not carry large amounts of inventory that could potentially end up in waste. We always try to find the best materials that are durable and certified sustainable. We continue to look out for innovative materials to reduce our use of polyester in our fabrics.
We love to be transparent about the materials we use on our garments. As a vegan brand we don’t use leather EVER or any other material that derives from an animal. That is why we are PETA certified vegan. We continuously push our boundaries to be able to create beautiful products that are not harmful to our environment. For our vegan leather materials we use water-borne and solvent-free polyurethanes, using less energy and water and no solvents to create these fabrics. We are aware that the synthetic substitutes we use may have some environmental issues. However, according to EP &L standards and regulations, the majority of the impact associated with synthetic fibers is due to processing oil into yarn. We are researching and working on more alternative ways to diminish the effect of these substitute materials.
We are working to reduce the environmental impacts of our metal consumption by looking into low-impact, recycled or recyclable metals for our buttons and zippers. We use no lead, nickel or zinc in our zippers and buttons. Only nickel-free aluminium.
Our Core Values
What we believe in and are.
Our Family Team
We are an all women team and family that want to make a positive impact and change the world.
PIONEERS OF VEGAN AND SUSTAINABLE FASHION
We work hard to create a synergy with our customers and community.
The team is made up solely of women who share the same purpose of generating a positive impact on the environment and consumerism. The garment makers are heads of household mothers who also share Dauntless’ DNA.
Our objective as a business and fashion brand is to create a sustainable synergy with its consumer and join forces in changing consumer habits to take care of the planet.
Founder/CEO
Paula Maldonado, a young Colombian/American pioneer and entrepreneur founded Dauntless in 2016. She has always been an avid supporter of environmental and social causes and an advocate for innovative design principles. She graduated from Parsons New School for Design, at the Design & Technology Program in NYC. In 2012 she excelled as the Art and Operations Director at the luxury company, Crest & Co, where she worked with luxury brands focusing on sustainability and authenticity. Not knowing how to sew a button, Dauntless was born after she saw sustainability as an important missing piece in fashion and thought of it as a business opportunity. This year (2021) she was able to close a deal with giant retailer Macy’s and has been recognized as a ‘Women of Tomorrow’ by WeWork, SoftBank and Women in Connection.
Manager/Jack of All Trades
Brand Manager & Designer: Nicole is an avid environmentalist and a young talented and jack of all trades kind of woman. She graduated from Fashion Studies from Arturo Tejada in Colombia. She started in the company while still studying and plays a key role in the as the right hand of the founder. She has helped in creating collections and partnerships with retailers all over the world.
Jesyka Palencia
Pattern Designer: Jesyka is the one that created our beautiful garments from paper. She prides herself is reducing paper waste in her pattern making. She is responsible for the perfect tailored fit that we are so proud of in all of our garments. She is fond of animals and believes in buying cruelty free.
Liliana Ospina
Lead Seamstress: Liliana is our famous and impecable seamstress which helps with sample making and made to order runs. Her quality is impecable and takes sustainability very seriously and applies it in her own home. She is one of the several women heads of households that make part of our woman run team.
Alba Cedeño
Production Manager: Alba is our head of production. She handles manufacturing processes and that they run reliably and efficiently. Most importantly, she focuses on maintaining the exceptional quality of our garments.